I’m Ronit Doran, the founder of The B2B Sales Master.
My journey began in IT solution sales following an interest in computer programming, a field I quickly realized wasn’t my true passion. I was curious about technology and business but couldn’t call out my dream job.
Thankfully, a wise sales manager saw something in me I hadn’t realized yet: a natural intuition, strong people skills, and the ability to bridge complex tech with business needs.
I wasn’t the typical “born salesperson“: I was shy, more of a listener than a talker, but this became my greatest advantage. Throughout my 30-year career, I learned that the right methods make all the difference.
After attending a sales training program that taught me which questions I should ask my customers, my results increased rapidly. From barely meeting targets to consistently exceeding them!
Asking the right questions instead of pitching harder became my secret weapon, and following this program, I closed my breakthrough $1M deal with a customer whom everyone else in my company had failed to win.
As I continued to grow through advanced programs like The Art of Negotiation, Beating the Competition, and Strategic Account Management, I continued to close major deals with growing volumes. Later, I led and coached other salespeople to close large projects – from a $25M new customer win at Samsung, Korea, a $30M telecom project in Botswana, Africa to a $200M CRM transformation in Southeast Asia.
My strategies helped my team penetrate new strategic accounts like Telecom Italia, introduce new products, and lead the charge into Cloud technologies at Telefonica.
Learning changed my career, and teaching others became my passion.
Helping others evolve into confident, strategic sales leaders brings me the same joy as closing deals.
Today, The B2B Sales Master is my way of sharing everything I’ve learned: practical, proven, and tailored to real-world opportunities.
On a personal note, I’m a proud mother of two. My son and daughter have built their own independent lives, but they still call me for advice and often tell me I am their best teacher.
I live in the center of Israel, in a house with a small garden and my beloved dog. We both love to travel and explore new places.
Ronit Doran is an award-winning leader in Sales Growth & Strategy, with global experience in the high-tech Industry
🎯 Salespeople I mentor exceed their targets on average by 120%
🎯 My courses are short, practical, and with immediate results!
🎯 The Emological Method is based on research and has proven to be successful
🎯 For 30 years I led hi-tech sales globally myself and beat the toughest competition
🎯 Successfully closed multi-million dollar deals in software, hardware, services and cloud
During 30 years in the Hi-Tech industry, I led, strategized and closed over half a billion dollars in revenue
Salespeople who sharpen their skills, consistently exceed their targets faster!
The Emological Method is universal and has worked successfully all over the world
Effective sales methodologies can be learned.
My short courses are based on behavioral research and years of successful experience. Practice them, sharpen your skills and get immediate results!
“As a young and shy person, I didn’t think I would be successful in selling, but when I learned how to do it right, I gained trust from my customers and won deals worth millions of dollars.”
“Research shows that the most successful salespeople, are the ones who know how to guide their customers and actively listen, twice the time than they talk!”
The Emological Method
The Emological Method is a practical, proven way to increase the value of your offering.
Learn about the buyers’ journey to decisions and how to influence them.
Via face-to-face workshops, worldwide zoom sessions and interactive exercises, sales teams can immediately improve
effectiveness and sales results!
How to influence buyers to choose your solution over the competition?
Master the art of Sales, by learning and practicing the strategies to overcome your opponents.
Interactive sessions and real-life simulations enrich your toolbox and give you practical tools to win!
Sales Executives Coaching
Elite coaching for sales leaders who don’t settle for average results.
Time is your most valuable asset! How to ensure your team is chasing the right deals to achieve targets?
Enrich your managerial toolbox with more strategies to help you excel🎯
Your secret weapon in
strategic must-win deals.
When millions are on
the line, second place is not an option.
Get real-time strategic guidance from an experienced B2B Sales master, throughout
the entire sales process until victory
Before you invest in your sales team’s training program, you may ask yourself which skill to focus on and who is the right
learning partner for the relevant skill development.
A Sales Training Needs Analysis tool can give you a
more detailed answer on the level of your team in these dimensions:
It is a unique online tool, that guides salespeople through a series of questions in a sales scenario, where they need to choose their most effective step forward.
The strength of your team will be shared with you in a report that will make it easier for you to decide which development program to invest in.
In just a few weeks your team can grow from average to excellent.
This proven methodology has successfully transformed thousands of sales executives globally.
The learning journey is tailored to your specific needs
Via short courses and simulations, your team will practice new methodologies on real-life scenarios
Practice makes perfect. Statistics proved that Follow-Up sessions improve implementation by 50%
In an era when technology and AI increasingly automate processes, the human element, emotional intelligence - has never been more critical. At the heart of every successful sale lies a relationship built on trust, empathy, and perception of value. That’s the foundation of the Emological Method.
Whether you're building sales capabilities, scaling your team, or aligning across functions, our approach meets you where you are. The focus is on building lasting relationships. Sell smarter, win faster!
An inspiring global sales leader whose strategic vision and execution have led to the successful acquisition of multi-million-dollar global accounts.
Ronit is an inspiring sales leader, with a genuine passion for guiding and nurturing the potential of others.
This method is great, it gives us a structure and strategy. I can start using new ideas immediately.
Ronit is a great sales leader and is instrumental in mentoring salespeople to exceed targets.
Leveraging her vast sales experience, Ronit was a true mentor to me.
I highly recommend Ronit Doran for her outstanding sales contributions and results-driven approach.
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In my three decades navigating the world of B2B high-tech sales, I’ve seen various sales approaches. Yet, one principle has proven constant: sales is a human-to-human interaction, not a textbook. Practicing the right behavior to
